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| Vintage labeling for La Victoria! |
San Diego, Southern California, and Mexican food go together like chips and salsa! We certainly love our burritos, tacos, nachos, and everything else Mexican in this part of the country, and La Victoria has played a huge part in bringing these flavors to kitchens all over the country. The first time that I ever attempted to make enchiladas at home, I used a recipe from my sister's mother-in-law, a formidable culinarian of California cuisine and just great cook in general! I asked her about making the sauce, figuring that her delicious enchilada sauce had to be homemade and something very difficult. What did say? "Use La Victoria, it's the best there is."
And I have. And my enchiladas are always great, and easy.
To commemorate its 100th anniversary this year, the makers of the LA VICTORIA® brand, the iconic, Southern California-based maker of salsas, taco sauces, enchilada sauces and chiles, announced an art contest in San Diego to help bring to life its embodiment of the “Modern West Coast Lifestyle.” From now until April 19, the makers of the LA VICTORIA®brand invite San Diego artists to submit original artwork to be considered for an opportunity to participate in the brand’s commemorative anniversary celebration on May 11. Five finalists will be selected to attend the dinner; one will be awarded a grand prize of $7,500, while the second- and third-place winners will take home $1,500 and $1,000, respectively. All finalists will also receive salsa prize packs.
To enter, residents must submit photographs of five original works of art; any form of the visual arts will be considered. Five finalists will be chosen and will be asked to create one additional piece of art that embodies the LA VICTORIA® brand and its philosophy of the “Modern West Coast Lifestyle.” Be it a Sunset Cliffs beach scene, a craft-beer flight, or a Torrey Pines hike, artists are encouraged to bring their creativity while giving an artistic nod to the LA VICTORIA® brand. The finalists will exhibit these works at the celebration dinner.
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| More vintage labels! |
“We’re excited to connect our iconic brand with local fans as a way to honor LA VICTORIA® Brand’s past, celebrate the present, and inspire the future,” said LA VICTORIA® Brand Manager Sebastian Friedman. “Our art contest is just one of several ways we are paying tribute to our West Coast roots and the authentic culinary traditions we’ve inspired for now a century.”
The celebration in San Diego will take place Thursday, May 11, at the Junipero Serra Museum. In addition to showcasing the artwork of the contest finalists, the brand will partner with Christine Rivera, renowned chef at Galaxy Taco in La Jolla, to honor Mexican-American culture and tradition while celebrating LA VICTORIA® Brand’s modern, West Coast approach. Following San Diego’s event, the makers of the LA VICTORIA® brand will also travel to Los Angeles, San Francisco, and Portland to continue the festivities.
To enter the art contest, please email photographs of five works of art tolavictoria@havasformula.com. Click here to view complete Official Rules. For more information about LA VICTORIA® foods, visit http://www.lavictoria.com.
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